Search Engine Optimisation
In a short span of time, pform’s website and Google Map listings were able to rank in the top organic results in New Zealand.
This is thanks to optimised content focusing on their different class type, but also target audience and suburbs. As pform offers in-school classes in more than 30 suburbs around Auckland, a local SEO strategy was key, and by implementing it we saw amazing results. Try Googling ‘performing arts classes’ in any Auckland Central suburb and those guys surely will pop up in top results.
Video, Motion Design
With footage acquired in different classes for kids, teen and adults, we have produced a series of 15″ and longer Ad videos for Facebook campaigns and the website.
The challenge with short video formats is always to master good story telling, without overloading viewers with too much information, or going too fast. Social media formats also have constraints, as most people on Facebook will watch videos on a Smartphone, without sound. So we produced simple, memorable and modern native video content for Facebook campaigns.
“The Tharks were having their hands full in the center of the room, and I began to realize that nothing short of a miracle could save Dejah Thoris and myself, when I saw Tars Tarkas surging through the crowd of pygmies that swarmed about him.”